MARKETING, SOCIAL NETWORKS AND COMMUNICATION: PERSONAL BRANDING AS THE KEY FOR TODAY’S EDUCATION

COURSE INFORMATION

The course will focus on how to develop a successful personal branding strategy, using different elements of marketing, social networks, communication and design. These are elementary  areas in the times we are living. Through this course you will be able to design your personal branding plan, use it and learn useful tips for showing how anyone could  create and  implement their own strategy.

 

You will learn and practice through several activities and practical exercises. Acquiring concrete skills and materials needed in order to develop capacities, skills and thoughts able to show the best image of yourself.

 

The aim of this course is to have educators that are able to promote themselves and show how to do so to their pupils. Through the best techniques, programs and skills. One of the strengths of the Course lies in their several practical activities and the amount of material that every teacher will carry out back to their country.

 

The course is aimed for teachers and school staff from pre-school level to primary, secondary, vocational, adult and special needs education, staff of non-government organizations, government and policy makers and company staff. Non-native English trainers expecting participants to have at least B1 level of English proficiency.

METHODOLOGY

The course methodology will have daily motivation activities, self-knowledge, self improvement,  working in pairs and groups, simulations and networking not only in the classroom but also in outdoor activities. The course has been structured on practical, funny and very motivated activities. The methodology will transform every teacher into an empowered version of themselves.

The course will have lectures, seminars and workshops to ensure full comprehension and every day assignment support. In addition, participants will work and receive a huge amount of documents as course’s material to implement this subject or to have some extra amusement in their classes.

 

At the end of the course, the company will provide the participants an attendance certificate including the detailed information about the course, e.g. title, program and schedule. In addition, a Europass Mobility Certificate can be added on request.

MAIN OBJECTIVES

Having great knowledge and developing great, useful and efficient skills in Marketing, social Networks, Communication and Design are the goals to achieve in this course. That’s why when you finish your week with us you’ll be able of:

 

  • Improve your Marketing, Digital Marketing and Communication skills.

  • Be able to promote yourself as well as any project that you are part of it.

  • Promote in the educational centers how important personal branding and good use of social networks is.

  • Create a personal branding project.

  • Achieve a safe social network environment for you and your pupils.

  • Acquire holistic thinking skills, knowledge, attitudes and behaviors aim to achieve the best version of yourself .

  • To improve and generate better opportunities for you, your pupils and your school.

  • To strengthen European collaboration among – past, present and future– participants in the course.

  • To improve yourEnglish skills.

  • Make contacts with new partners interested in developing European Project through specific networking activities.

DAILY PROGRAMME

Generally speaking, managers of the course will receive participants on Sunday evening and give them a little brief as well as the documents needed for the course.

 

During the week it will develop the course with funny lessons and motivated activities to do with students once each participant would be back to your school, paying attention that all participants will have the opportunity to know some new educational systems. Furthermore, participants will be involved in cultural activities during the week with all actors of different courses attended by the company. Tuesday a free cultural activity will take place in order to discover the city. Moreover, on Thursday all participants will be able to explain their own school and KA1 project to all participants and work together to set up future eTwinnings or even KA2 projects. After that, all of them will have the possibility to enjoy an optional package activity where you would be able to know more about the city where the course takes place. On Friday, and after all participants have received all knowledge of the course and in order to finish this great week, participants could join an optional lunch or dinner, it depends on the city. As the last day of this week but not for the  awesome net of professionals created , on Saturday morning it will take place a certification ceremony with plenty of surprises and time to show all the hard work realized during the week.

 

It exists a standard indicative daily program for each of the courses based on the goals and aims written before. However, the course can be personalized each week based on participants' needs and professional profiles.

 

SUNDAY:

Meeting and greeting.

Orientation and information about the venue and the city.

Reception of all course material.

Brief presentation of the course and goals to achieve by the end of the week.

 

MONDAY:

Personal branding: do you know you?

Free cultural activity: discovering the city and its cultural heritage.

 

TUESDAY:

Marketing, Communication and Design I

Free cultural activity: discovering the city and its cultural heritage.

 

WEDNESDAY:

Marketing, Communication and Design II

 

THURSDAY: Practical and Networking day.  

Networking activity: Presentation of your own school and your KA1 PROJECT: 5W's. WHO, WHAT, WHEN, WHERE, WHY with all participants from the course and other structured courses of the company. 

Networking activity:  Guided session to find your best partner for a future JOB SHADOWING and/or KA229 PROJECT.

Optional Cultural package: it depends of the city where the course is running, PMS ERASMUS PLUS will offer an optional package just to encourage networking and to know much more about cultural and historical from the country where you stay.

 

FRIDAY:

Social Networks.

Safety and Education.

Optional lunch or dinner, it depends of the chosen venue. Networking activity to deepen the relationship between all participants.

 

SATURDAY: Conclusion.

Course evaluation.

Releasing of official course certifications.

Participants departure.

*This is a general idea of the course,  activities will depend on the number of students and venue.

 

Here you have below some of the topics to develop during the sessions of the course:

  • Personal branding

  • Marketing, Communication and Design

  • Social Networks and Education

  • Network safety and Education

DATES AND VENUES:

The course will attend sessions during 2022 in following dates:

 

2022:

SPAIN – ALICANTE:

  • From Sunday 10th April to Saturday 16th.

  • From Sunday 10th July to Saturday 16th.

  • From Sunday 7th August to Saturday 13th.

  • From Sunday 11th December to Saturday 17th.

ICELAND – REYKJAVÍK:

  • From Sunday 20th February to Saturday 26th.

  • From Sunday 24th July to Saturday 30th.

  • From Sunday 16th October to Saturday 22nd.

FINLAND – HELSINKI:

  • From Sunday 27th February to Saturday 5th March.

  • From Sunday 14th August to Saturday 20th.

ITALY – FIRENZE:

  • From Sunday 4th September to Saturday 10th.

SPAIN – BARCELONA:

  • From Sunday 18th September to Saturday 24th.

FRANCE – PARIS:

  • From Sunday 30th October to Saturday 5th November.

PORTUGAL – LISBOA:

  • From Sunday 12th June to Saturday 18th.

COST AND ERASMUS + FUNDING

The cost of the seven day course is 490€, including course fee, certification and support fee, cultural and sport activities in the city. The company offers an Optional cultural package to deepen the relationship between all participants.

 

The course  training course is tailored to be fully funded by Erasmus + to teachers, trainers, headmasters and any other staff of education organizations. Furthermore trainers can help in Key Action 1 Application to ensure that participants can get the grant and could be eligible to receive an Erasmus + grant that covers all the costs of the course.

PMSE+.png

PMS ERASMUS +

Organization ID: E10039300

Avda. Alfonso X el Sabio, 11.

Alicante (Spain)